Qualifyed - AI Predictive Audiences
Unlock new potential in your advertising campaigns by reaching highly targeted prospects with the power of AI-driven predictive audiences.
Qualifyed Product Information
What is Qualifyed?
Qualifyed leverages advanced Machine Learning and Artificial Intelligence models to analyze your 1st party data, creating highly accurate predictions of potential customers. By enriching this data with extensive attributes, including offline information immune to 3rd party cookie changes, Qualifyed offers a novel approach to reaching cold prospects with high conversion potential.
How to Use Qualifyed?
1. Provide 1st party PII data of US Consumers. 2. Qualifyed runs the data against extensive marketing databases across 3,400 attributes. 3. A Machine Learning algorithmic model is created based on existing buyer profiles. 4. Pre-scored prospects are identified and ingested into your ad account for targeted advertising.
Core Features of Qualifyed
- Analysis of 1st party consumer data
- Machine Learning algorithmic model creation
- Pre-scored audience identification
- Integration with ad accounts for targeted advertising
Use Cases of Qualifyed
- Improved targeting in advertising campaigns
- Increased conversion rates
- Mitigation of impact from 3rd party cookie changes
- Utilization of existing 1st party data for predictive analysis
FAQ about Qualifyed
How does Qualifyed utilize 1st party data for predictive audiences?
Qualifyed analyzes 1st party PII data of US consumers using Machine Learning and extensive attribute matching to create predictive profiles of potential customers.
What distinguishes Qualifyed's approach from traditional lookalike audiences?
Qualifyed's approach is based on leveraging enriched 1st party data with extensive offline attributes, providing a more resilient and accurate method for identifying cold prospects with high conversion potential.
Is Qualifyed's technology accessible to small and medium-sized businesses?
Yes, Qualifyed aims to democratize advanced AI and Machine Learning technology by making it available to SMBs without long-term contracts and at a fraction of the cost paid by larger enterprises.
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