Clay - AI-Enhanced Data Enrichment and Personalized Outreach Platform
Clay is an AI-driven SaaS platform designed to empower go-to-market (GTM) teams to enhance data enrichment and automate personalized outreach. With 75+ enrichment tools, an AI research agent, and an AI messaging tool, Clay enables businesses to create more effective GTM strategies and save time on manual research.
Clay Product Information
What is Clay?
Clay's innate multi-source data enrichment combined with customized GPT prompts provides a powerful combination of AI and data orchestration for GTM teams. The platform is trusted by over 100,000 leading GTM teams globally, offering advanced capabilities to streamline lead enrichment, automate personalized outreach, and improve data quality and coverage. With a focus on automating mundane tasks, Clay allows sales and growth teams to focus on high-priority selling and execute personalized messaging at scale.
How to Use Clay?
Clay offers a simple yet powerful workflow for GTM teams. Users can start with a list of leads, either prospected through Clay or from their own CRM, and follow a three-step process. First, they can perform basic data enrichment and cleaning using 75+ enrichment tools provided by Clay. Next, they can use AI data enrichment to automate manual SDR research. Finally, they can leverage automated outreach capabilities to craft relevant, compelling messaging based on enriched data, syncing back to their CRM for fast and efficient execution of campaign ideas.
Core Features of Clay
- List Building from CRM or Prospecting Sources
- 75+ Enrichment Tools for Superior Data Quality and Coverage
- AI Research Agent for Automating Manual SDR Research
- AI Messaging Tool for Crafting 1-1 Personalized Messages
- Syncing Back Enriched Data to CRM
Use Cases of Clay
- Automated Outbound Lead Generation Campaigns
- CRM Enrichment
- Inbound Lead Scoring and Outreach
- Personalized Messaging at Scale
FAQ about Clay
What is Clay?
Clay is an AI-driven platform that helps GTM teams uplevel their data enrichment and automate personalized outreach, offering a consolidated marketplace for 75+ data enrichment tools and advanced AI capabilities.
What kinds of companies use Clay?
Clay serves GTM teams of all sizes, ranging from large enterprise companies to SMBs, startups, solo founders, outbound agencies, and more. The platform has thousands of users and hundreds of paying customers, including well-known brands like Ramp, Pave, Verkada, and others.
Who on my team should use Clay?
Typically successful team setups with Clay include GTM leaders deciding the criteria for lead enrichment, segmentation, and outreach, while GTM operations team members implement the criteria into Clay. At startups, a growth lead often implements and runs all outbound campaigns single-handedly, and as the company scales, a sales team member may join to assist with live conversations.
What tools does Clay replace for me?
Clay can replace prospecting, data enrichment, and AI message drafting tools, effectively integrating with email sending tools and CRMs. While it can replace some existing tools, it also seamlessly integrates with others, allowing flexibility for users.
What common use cases can I accomplish with Clay?
Users can achieve various use cases with Clay, including list building from CRM or prospecting sources, utilizing 75+ enrichment tools, leveraging AI to scrape websites, automating outbound lead generation campaigns, CRM enrichment, inbound lead scoring and outreach, and more.
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